In July of 2025, I started a social media page for my dog, Harley, as a way to keep my social media skills sharp and to test out strategies before suggesting them to clients. The page took on a life of its own, and in less than 6 months grew to over 20K followers across Instagram and TikTok. Today, the page is still growing rapidly. It has been the source of multiple brand collaborations and is in the top 1% of pages for community engagement.